Almost all internet users start their online experience with a search engine and if your website isn't visible, then your business doesn't exist online. Over the next couple of weeks I will put together Eazytiger's top 10 tips for better SEO. First things first:
1. Plain Text is what Google Reads
Below is an example of the text that a search engine will see from a website, we used eazytiger.net as a tester. Google can't read images, audio, video, or Flash so therefore they can't index them. As a simple rule of thumb, text always beats pictures.web design leicester ecommerce leicester search engine promotion web design midlands skip to content username password unauthorised access prohibited need help home services portfolio company contact blog press room client support client access t 0116 269 2699 eazytiger on the move due to expansion eazytiger has moved our new address is the old vicarage 26 high street syston leicester le7 1gp our phone number and fax number have remained the same and as ever if you need to email us it's action eazytiger net eazytiger is leicester's longest established new media agency whether you require web design an ecommerce solution or search engine marketing eazytiger are the experts and if you're unsure as to your requirements and are looking for a guiding hand eazytiger can show you the way we're always available for an informal chat at eazytiger we take the time to thoroughly understand your business and provide competitive solutions tailored to your needs today tomorrow and beyond contact us our services web site design ecommerce flash applications digital communication online marketing online pr web hosting eazy speak touch screen technology here at eazytiger we are currently talking to our clients about the touch screen technology we can offer to their business and how it can influence their business activity posted thu 17 july 2008 get your creative juices flowing eazytiger has settled into their new abode at the old vicarage and are thoroughly enjoying their new surroundings posted thu 19 june 2008 view all articles why eazytiger thank you all for your hard work and creativity everyone who has seen it so far said they really like it sally kitchen goddess see what our clients say copyright eazytiger ltd 2000 2006 t 0116 269 2699 e xhtml legal site map accessibility registered company no 4368674 registered office new address the old vicarage 26 high street syston leicester le7 1gp uk ecommerce leicester web design leicester bespoke web applications flash applications search engine optimisation digital communication web hosting branding and indentity biorb
As you can see from above all the information is text, it is not formatted and it looks like a foreign language to the human eye, but this is what Google takes from a properly optimized and formatted website. They render this information through sophisticated mathematics and then place it in a database ? when you are ?searching the web' in fact you are searching the database of our chosen search engine.Make sure that your website has plenty of natural flowing text, don't use forced phases. Remember search algorithms aim to read text like the human eye so if it sounds contrived then you will probably not gain the benefits you are looking for. More text is not always better. Figure out what you want to say first and then look to put it into a web page, you should aim for text that simply and quickly explains the aim of the page. This way search engines like Google will understand your aims when they log you for keyword searches.More next week?
- Author
- Andrew Gaukrodger
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- Article added 14th October 2008
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