Be very careful with personal and regional phases and terms. Write for your audience and when in doubt over-explain. It is important to not only speak to your audience but to speak the way that your audience speaks. Writing text for your audience will help you to think about your potential customer and the types of keywords they will be using when searching for you. If you can write clear, useful information directly to your audience, limiting your explanation of a subject to one page you have more chance of keeping your customers reading and clicking deeper into your website which it taken with high regard by search engines. In the previous post I wrote about navigation, saying that navigation is important to show the search engine what information you have on the website. You should always try to keep one message to one page. If you have a website with five products they should each have a page and they should be linked together and linked to by the main section page. Each page should follow a clear template which will make your site easy to understand from both a user and from a search engine point of view. This template can be anything you want but a good rule of thumb is the following:
- Page Header - What is this page about?
- Introduction - First paragraph clearly stating what the page is about.
- Content - Main content of the page. This is where you include detailed information and any multimedia you have on the subject. Sometimes it is useful to include a footer into the content. A footer is a round up of what the product or service can do and where else you can go on the website if this isn't what the user is looking for.
- Call to Action - The final thing you want on the page and it should take the customer to the next stage of the sale. That might be a contact form or a page with more information.
- Author
- Andrew Gaukrodger
- Title
- Date
- Article added 17th October 2008
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