Part Two!We've all got to eat ? we just might eat differently when we have less cash in our pockets ? that's certainly creating the feel good factor at Dominos Pizza. Sales are up 11% year on year for the full article see hereWhat this article doesn't mention is the fantastic success of their online channel. In the last twelve months total sales via Domino's online platforms reached £25.3m, representing an increase of 85.1 per cent on the £13.7m reported last year. The company says its e Commerce operation now accounts for 21.8 per cent of delivered pizzas sold in the UK (in 2007 it held a 16 per cent market share) and generates a ?higher than average? ticket value.Proof not only that more people are ordering online but that they also spend more when they order online.More good news tomorrow!!!
- Author
- Gary McCarthy
- Title
- Date
- Article added 7th October 2008
- Tagged
-
Comments on this article:
Be the first to comment on this article