Google Custom Search: Rich Results Templates "out-of-the-box"
SEO news has been a little slow lately but this SEO company has dug a little deeper to find something that may be of interest. Google have recently (July 18th 2011) improved their custom search element enabling increased usability and styling when implemented on 3rd party sites.
Rich Snippets markup has been added to several of the custom search templates enabling "out-of-the-box" interactivity and advanced data layout customization. If you're looking for a slightly snazzier search-function on your site then now's a good time to look into Google custom search. Rich Snippet markup can display ratings for the various results displayed and even expand panels 'on-demand' to expose rich-content user-driven reviews (if available).
The use of various microformats such as "hreview" is required across your website's pages in order for the rich-snippet markup to gather the necessary data to display. With a bit of tweaking you can add some really powerful and advanced search functionality for your users which displays relevant information. More here:
Goo.gl? Try g.co
Google's URL shortening service "goo.gl" has been around since 2009 and has helped users of various services to track their clicks and shorten URLs across those services. This SEO company uses goo.gl quite often. We utilise goo.gl on Twitter to examine who is looking at our posts, Twitter activity timeframes in our industry etc.
Now Google is making the internet even smaller with "g.co" (July 18th 2011)! Unfortunately, g.co won't be accessible to the general web-public. g.co exists specifically for Google to create short-URLs linking to their own products and services. You'll be able to use g.co URLs once they're designated by Google to link your friends and colleagues to Google-related products, but you won't be able to create g.co URLs yourself.
The reason these URLs are useful is that you can be certain that when you click them you will be directed to an official Google product or service. It makes Google-product related URL shortening securer and safer.
That's all for now! Keep on searching...
- The Eazytiger Search Team
- Author
- James Allen
- Title
- SEO Consultant
- Date
- Article added 19th July 2011
- Tagged
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