Posted: Tue 1 August 2006

The Name...

I was wondering the other evening (It's a long drive from Bury!) what is the question we have been asked the most since starting Eazytiger? I must write the answer in our blog!

There's a few recurring conversations like;

• How can we attract more visitors?
• Can we see statistics for our competitors sites?
• Why do sites look different in different browsers?
• Do you offer discount!?

All of which we will address in the future.

The one question asked more than any other is how did you get the name Eazytiger?...

Like most good ideas (and I think it's a good idea, so whilst I'm not sure there is a minimum number of people that have to think so - I'm counting it) it came to me in the bath...

Pondering on several values that I wanted to build into the brand;

• Fun to do business with
• Simple and uncomplicated
• Precise and focused
• Effective and efficient
• A link to our Leicester heritage
• Memorable

We had many alternatives... Cheeky Monkey, Purple Cube, McCarthy Hargeaves, Plum & Orange, none came close to that Eureka moment when for whatever reason Eazytiger was born...

By: Gary McCarthy
http://www.eazytiger.net
Web design and ecommerce Leicester

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