A new study suggests that shoppers are likely to abandon a website if a page takes longer than 4 seconds to load. This is a lot less than the previously held figure of 8 seconds.
Other sure-fire ways to cause people to give up on a website are poor navigation and long checkout processes - these 3 items are well above things such as visual appearance on website users' list of pet hates.
Read more on the BBC News website;
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- Article added 23rd July 2007
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