Glossary of Terms
Don't know the difference between HTTP and TCP/IP? Have no fear - our handy glossary of terms is here to shed light on even the most obscure of Web-related acronyms.
If there's something you'd like explained that you can't find in here then please let us know about it. The glossary is expanding all the time so we welcome suggestions.
G
- Gateway Page
-
Another term for Doorway Page.
- GIF
-
GIF is a compressed image file format capable of containing up to 256 colours. The GIF file format is commonly used on Web sites and is best suited for displaying images that contain large areas of few colours, such as a logo.
GIF is abbreviated from Graphic Interchange Format and was first developed by CompuServe.
- Google Bomb
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Setting up multiple sites that link to a single website with the purpose of increasing a Google ranking or manipulating Google’s search results. A favoured form of entertainment for bloggers.
H
-
Text on a Web page that is only visible to Search Engine Robots, and not Web site users.
An unscrupulous method of Search Engine Optimisation that is considered Spam by the major Search Engines when used to artificially increase the number of Keywords on a Web page.
- Hit
-
An often mis-used word that refers to any file download from a website, including one hit for the HTML page, and one for each embedded file such as graphics, Flash movies, sound files etc. Consequently, one page view can generate several hits. Often, the word hit is mis-used where the phrase "visitor session" would be more appropriate.
See also: Unique Visit, Page Views.
- Home Page
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Refers to the main web page for a business, organisation, person or simply the main page out of a collection of web pages.
- Hosting
-
See Web Hosting.
- HTML (HyperText Markup Language)
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HTML is a markup language designed for the creation of Web pages which are displayed in a Web Browser.
- HTTP (HyperText Transfer Protocol)
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HTTP is the method used to transfer information on the World Wide Web.
The original purpose of HTTP was to provide a way to publish and receive HTML pages.
- Hyperlink
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A Hyperlink, or Link, is a reference in a Web page to another resource, be that another Web page, an image or other file.
I
- IBLs
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See Inboundlinks.
- Impressions (Page Impressions)
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The number of pages viewed on a website.
- Inbound Links
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Inbound links (IBLs) are links into the site coming from the outside. They are a method to increase a site's total Page Rank and improve its position on Search Engines.
- IE
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Abbreviation of Internet Explorer, a common Web Browser developed by Microsoft.
Widely considered vastly inferior to alternative Web Browsers, such as Firefox, for many reasons, including numerous high-profile security flaws.
- Instant Messaging
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Is a form of real-time communication between two or more people based on typed text. The text is conveyed via computers connected over a network such as the Internet.
- Internet
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A worldwide system of interconnected computer networks. The Internet connects millions of individuals from every corner of the globe.
- Intranet
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An Intranet is a private network using the same concepts and technologies as the Internet.
- IP Address
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An IP Address is a unique number that identifies each computer connected to the Internet or other network.
An IP Address consists of four 32-bit numbers (from 0 to 255) in the format 192.168.0.200.
- IP targetting
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Categorising a web user by their Internet Protocol address – a unique code revealing their location.
- IT
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An abbreviation of Information Technology.
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