Glossary of Terms
Don't know the difference between HTTP and TCP/IP? Have no fear - our handy glossary of terms is here to shed light on even the most obscure of Web-related acronyms.
If there's something you'd like explained that you can't find in here then please let us know about it. The glossary is expanding all the time so we welcome suggestions.
J
- JavaScript
-
A programming language used on websites.
- JPEG
-
JPEG is a compressed image file format commonly used on Web sites and best suited for Photographs or images with millions of colours.
JPEG is abbreviated from Joint Photographic Experts Group who first developed the format.
- JPG
-
See JPEG.
K
- Key Phrase
-
A search phrase made up of keywords or phrases of two or more words.
- Keyword(s)
-
A word or combination of words that people type into search engines to find what they are looking for on the Internet. Anyone owning a site needs to be clear about what key words or key phrases are being targeted. Many keywords and key phrases have become very competitive especially in such sectors as travel and financial services.
See also: SEO.
- Keyword Density
-
The number of times a keyword is repeated within a web page, expressed as a percentage of the total number of textual words on the page.
- Keyword Marketing
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The purchase of keywords (or 'search terms') by advertisers in search listings. See also PPC.
- Keyword Tag
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Phrases that describe the content of a web page, inserted into the meta tags at the top of the page.
L
- Landing Page
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A specifically targeted page that a visitor reaches after clicking a search engine listing or marketing email.
- Link
-
See Hyperlink.
- Link Baiting
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Link baiting is the process of putting content on your site that people will want to link to because this content is useful and interesting.
- Link Building
-
Link building is the process of searching and requesting in-bound links to build a site's link popularity.
- Link farms
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FFAs that exist for the sole purpose of increasing site rankings. Not recommended unless you want your site banned; best to use traditional SEO tactics.
- Linux
-
Linux is a Unix-based Open-Source Operating System originally developed by Linus Torvalds at the University of Helsinki.
- Location-based targeting
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Using avaliable consumer data to refine search marketing by address. See also IP targeting.
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