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Lawrence Smith Branding

...you have taken on board my vision and for a first concept I think that it encapsulates what I am looking for, so well done...

After our in-depth design meeting with Lawrence Smith, we realised there were a number of aspects the brand needed to convey. We needed to demonstrate the company's ability to hand pick the perfect vehicle for their clients out of the huge swathe of cars for sale. And their ability to do so quickly.

This led us to the sharp eyed hawk's head device. Then we added in the layer of it being made up from multiple flowing threads to convey speed and movement.

project type
Branding
Technolgies
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/portfolio/branding/lawrence-smith-branding

Key features

  • Epicentre Branding

    Strong, architectural typography

  • Royal Robbins

    Carefully considered colour palette

  • Royal Robbins

    Alternative reversed option provided

What made it so successful

Vittles foods content managed web site

Branding delivered as part of a larger project

We're very aware that the brands we create have to exist and be used in daily life.

As we developed this brand, we made sure that it worked and stayed strong regardless of the application it was being used in.

We were also responsible for creating the Lawrence Smith website.

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