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Andrew Gardner Elegant Clothes

It was great to work with Andrew Gardner and they were very open to our suggestions and provided a fantastic range of high quality images to show the site off to best effect.

The experience of visiting the Andrew Gardner store is an incredible one  - the level of knowledge and service offered is impressive to say the least. Conveying that on the website was the challenge we faced.

Of course, we also needed to show the stunning clothes available and encourage visitors to the web site to make the journey to the store itself.

To strike the right balance we used large photography of models standing behind the site and laid the information across them, alluding to the clothing only being a part of the experience.

Combined with some stunning photography, the site pulls together beautifully and sets the tone for a visit to the store perfectly.

project type
Brochure style website
Technolgies
Visit the site
http://www.andrewgardner.co.uk

Key features

  • Andrew Gardner

    Promotion of the store

  • Andrew Gardner

    Large, engaging photography

  • Andrew Gardner

    Fully content managed

What made it so successful

Maximising the size of the site to suit the target market

While we were talking with Andrew Gardner about the site design, they made us aware their customers tend to be very affluent and will have very up-to-date devices to browse the internet, and will often have widescreen laptops.

From this information we took the decision to make the website larger than we would normally to maximise the impact of the site for the target audience.

This creates a more targeted, richer experience for these visitors and they see the web site as responding to their needs.

Using our intuitive content management system

The fashion world is constantly evolving and the Andrew Gardner site needs be right on the forefront of that.

Using our straightforward content management system, this is a simple process. All on-page content and imagery can be edited from any internet-enabled computer or smart phone. Latest news can be added and categorised as often as required to keep customers completely informed.

Supporting activites