Key features
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Bespoke music player
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Full eCommerce capability
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Social interaction built in
What made it so successful
No limits approach
This is a big project and could have been very daunting to the point of not knowing where to begin, but we established very early on a clear demarcation into staged phases.
This meant that we could design, develop and test discrete portions of the site and get it up and running as soon as possible.
Phased releases then enable us to continuously add more functionality as it becomes available so that the site will continue to grow and evolve - while receiving feedback from live users so that is always continuing to improve.
Careful design approach
The croon site had to be very carefully designed. It needed to have a very strong branded presence, but not one that over-powered the individual band's presence on the site. The design chosen very nicely balances these two conflicting requirements creating the perfect site to showcase a band's uniqueness while maintaining consistency across the pages.
The shear amount of content that would be needed on a band's page also meant very careful consideration was required to make sure that the page was as usable as it could be - displaying everything that was required, but not in a cluttered or distracting way.