Eazytiger, the digital design and online marketing agency,has appointed Dominika Dronska to spearhead its social media services. Dominika, Eazytiger’s new social media marketer, will help clients to maximise the impact of their engagement in online conversations with current and potential customers.
The role,says Dominika, is to build the confidence of businesses and other organisations in how they use phenomena such as Twitter and Facebook to talk to and with their public.
“We see our role as providing the technological ability for organisations to talk online, freeing them to think clearly and effectively about how they use that ability,” said Dominika.
“The less they have to think about the technology, the more time and focus they have to decide what to say.” Eazytiger is offering social media engagement as a standalone service, for instance for businesses which already have a recently updated website, or in conjunction with Eazytiger’s web design and Payment Upon Results Search Engineering (Purse).
Gary McCarthy, Eazytiger managing director,said: “Dominika’s arrival is a heavyweight statement of how we view the importance of social media for businesses and other organisations. Social media is an increasingly powerful channel to become connected to potential customers who have perhaps never even heard of your organisation, and then to reach the people in their networks
The key difference is that it’s built on trust – people trust what their friends say, and we are able to establish that trust for our clients by becoming a valued member of that closed social network. “Dominika is a sharp thinker who is full of creative, practical ideas for how social media will benefit the bottom line of businesses and the effectiveness of public sector organisations.”
Dominika, who is studying part-time for a Masters at De Montfort University’s world-renowned Institute of Creative Technologies, said: “We will give our customers a service which sees us sit together as they start talking via social media, then we will hold their hand as they do it, before we stand up and then step away as their confidence grows.”
‘We see our role as providing the technological ability for organisations to talk online, freeing them to think clearly and effectively’
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- Andy Gilgrist
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- Article added 10th May 2011