Online PR

Eazytiger invest a high degree of time and energy into being at the cutting edge of digital media and our on-line PR department is currently one of our best examples of this.

'Social media' is the new buzz phrase on the lips of any trend-savvy marketeer and already Eazytiger have a dedicated in-house team tasked with safeguarding client forays onto this new platform.

Global brands such as Coca-Cola, H&M, Virgin, Apple and a number of UK high street banks have already invested heavily in exploratory communication media including Facebook, Second Life and MySpace. Reinforcing the backlash against paid advertising; all of these digital route ways build upon users with a young, experimental and chatty 'early adopter' outlook.

Here at Eazytiger we are able to harness that future market potential to generate targeted online interest in your business and products and to perfectly tailor both the method and tone of dialogue. Drawing upon traditional marketing and PR knowledge we have created a number of new promotional pathways which can enhance all types of brand and create those essential quality inbound links to your website.

We can recommend several tiers of on-line PR activity, arranged across a regular monthly schedule or to coincide with specified events or product launches. The strategy for each Eazytiger PR campaign is developed on a company by company basis but can include a combination of the following as well as specialist viral or sector-specific work to suit your business needs and budget:

• Copywriting to include keywords or phrases vital to your business profile and services
• Editing of text to provide efficient company messaging
• Regular updates of company news
• Development of dedicated press features section
• Creation of allied 'social media' e.g. a company blog, discussion forum or more experimental interactive site area.
• Creation and placement of press articles with leading online publications
• Placement of press releases with leading business press
• Placement of press releases with client sector press
• Advocacy of business as an authority in specific area of work
• Creation of links with other organisations associated with area of business
• Affiliation with industry governing bodies
• Collection of client testimonials and feature on site
• Collection of subscriber details for future email shot and service updates

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